Olamide Olowe, the visionary founder of Topicals, is making waves with a brand that goes beyond skincare. With a unique approach to branding and a commitment to social impact, Topicals has become a standout player in the market. Let's explore what sets them apart and what other brands can learn from their innovative strategies.
Topicals emerged on the scene months ago, but it wasn't until their "Detty December" Ghana brand trip that consumers on TikTok truly connected with the product. The founder, Olamide Olowe, has successfully crafted a seamless and relatable brand image. By incorporating lifestyle elements into their branding strategy, Topicals transcends the traditional boundaries of skincare.
The "Detty December" campaign, featuring content from their Ghana trip, allowed consumers to see the product in a real-world context. This fresh take on branding not only showcases the product but also creates a narrative that resonates with their audience, turning customers into loyal fans.
Topicals doesn't stop at providing effective skincare; they've also committed to making a positive impact on the world. A standout initiative is their decision to donate proceeds from the lip balm to the Palestinian Children Relief Fund. This move not only aligns with a worthy cause but also resonates with their socially aware audience, especially the younger demographic.
In an era where consumers prioritize brands that stand for something beyond profit, Topicals sets an example for integrating social responsibility into the core of their business. This commitment not only reflects a genuine concern for global issues but also fosters a deeper connection with consumers who value purpose-driven brands.
Topicals took a bold step in celebrating self-expression by collaborating with the movement artist and founder of MBS Collective for a pole dance class. This unique collaboration, held in December to mark the launch of their new Slick Salve balm, goes beyond traditional beauty standards. It embraces diversity and individuality, encouraging people to express themselves in unconventional ways.
By breaking away from the conventional norms associated with skincare brands, Topicals sends a powerful message – beauty is diverse, and self-expression is limitless. This move not only adds a layer of authenticity to their brand but also positions them as advocates for embracing one's unique identity.
Topicals' success story provides valuable lessons for other startups and established brands alike:
In the ever-evolving landscape of branding, Topicals and Olamide Olowe stand as an inspiring example of how a fresh perspective can redefine success. By seamlessly blending lifestyle, social impact, and self-expression, Topicals has not only created effective skincare but also a brand experience that transcends the ordinary.